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United’s “Fly The Friendly Skies” Iconic Ad Campaign Returns
Tom O’Toole, United’s senior vice president of marketing and loyalty and president of MileagePlus, says that Flyer-friendly is a term that United heard a lot from customers and co-workers. The new brand campaign’s goal is to express that United is focused on customers through the investments they are making. According to a New York Times article about the new campaign, Mr. O’Toole says that “The real aim of the new advertising is to “say to customers, co-workers and competitors that United is back in the game in a big way.” He also told The New York Times that the campaign is geared to their “most frequent-traveling, high-yield customers,” as well as at employees “who will enable United to deliver exactly what we’re talking about. It sets an aspirational target for the customer experience United delivers.”
The new campaign will include television commercials, print, radio, outdoor, digital, and social media ads. They will kick off on Sunday on broadcasts of N.F.L. football games; the PGA Tour championship; the season premiere of “60 Minutes” and the Emmy Awards program. United developed the campaign with its global creative agency McGarryBowen.
While the new campaign may be welcoming news for frequent United flyers, many are still asking if United will be able to live up to the expectations they are setting with the new advertising campaign. Only time and a lot of flying can tell.
Reported by: Jack Harty, Senior Correspondent and Director of Social Media
Published: Saturday September 21, 2013
ref: http://airchive.com/...-are-returning/
ถือว่าเป็นโฆษณาล่าสุดจาก United Airlines โดยเมื่อวันที่ 20 กันยายนที่ผ่านมา United ได้นำสโลแกนที่เคยโด่งดังในอดีต "Fly the Friendly Skies" ซึ่งแต่เดิมเคยใช้เมื่อปี 1960 กลับมาอีกครั้งหนึ่ง และยังคงไว้ด้วยธีมเพลง Rhapsody in Blue อันเป็นเอกลักษณ์
ปิดท้ายด้วยวิดีโอสื่อโฆษณาทั้งสี่ชุดในคอนเซปต์ "Fly the Friendly Skies" ครับ
http://www.youtube.com/watch?v=lY87l_xe8Pw
